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Serve and Protect

2012 Special Event

Serve and Protect

As Chattanooga’s foremost authority on aquatic conservation, the Tennessee Aquarium is helping people discover how deciding what’s for dinner can have a tremendous positive impact on our world.  Partnering with local restaurants, seafood suppliers and celebrity chef Alton Brown, the Aquarium is offering sustainable seafood guidance that’s easy to digest.  Our annual Serve & Protect event showcasing Alton’s wit and wisdom is a fun way to support the Aquarium’s mission-critical work.

This year, Serve & Protect will be expanded to include three events:

a lunchtime event, an elegant evening dinner and a weekend of savory sustainable seafood dinners offered at participating restaurants.  


 NEW THIS YEAR! ATTEND A LUNCH EVENT LIKE NO OTHER. 

Join friends at 11:00 a.m. for cooking demonstrations and sampling presented throughout the IMAX Great Hall.  Enjoy a gourmet boxed lunch in the IMAX Theater while Alton Brown serves up an extra helping of seafood facts and fun during a live cooking demonstration. Mix and mingle with the Food Network star during a dessert reception following the program. Featured goodies can be brought back to the office for those with limited lunch hours. 

THE MAIN EVENING EVENT will begin at 5:30 p.m. in the IMAX Great Hall.

Participants can sample a variety of sustainable seafood appetizers from Greenlife while enjoying cocktails.  Mix and mingle with Alton Brown before he entertains and enlightens everyone with a new interactive cooking demonstration in the IMAX Theater.  Afterwards, guests will be seated in an Aquarium gallery for an elegant dinner prepared by Chattanooga’s finest culinary talent.  The evening will culminate with a dessert reception in the River Journey lobby.  

THE FUN CONTINUES with the Downtown Dine Around on Friday and Saturday as participating restaurants feature sustainable seafood dishes throughout the weekend.  Keep an eye out for the Serve & Protect logo as you try out some new dishes at your favorite downtown eateries. 

→ CLICK HERE TO SEE A LIST OF PARTICIPATING RESTAURANTS

E-mail events@tnaqua.org with questions or if you would like information on sponsoring this event.

All proceeds will support the Aquarium’s conservation and education efforts.  

Serve & Protect

  

  Presented by:

 

First Tennessee Bank

 

Co-sponsored by:

 

BlueCross BlueShield of TN


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About Alton Brown

Alton Brown uses his celebrity chef status to teach people that what you put on your plate matters. His quick wit and unusual food preparation techniques showcase seafood choices that many people may have never tried before. Your taste buds will thank you.
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Seafood Recipes

Alton Brown has developed some savory seafood recipes specifically for the Aquarium’s “Serve and Protect” program. New recipes are posted regularly so check back often.
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2012 Serve and Protect Photos

The Tennessee Aquarium welcomed old friends and new to a delightful evening with famed foodist Alton Brown, who inspired all of us to try new sustainable seafood options. The event netted more than $115,000 to support the Aquarium’s mission critical work in education, conservation and community impact.
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Why It Matters To You

Our ocean makes life on land possible, providing most of our oxygen, governing weather and climate and providing food. A healthy ocean needs a richly diverse web of life. Unfortunately, human appetite for a few species of fish has upset the balance of nature. Learn how to make wise seafood choices that will benefit our ocean.
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Take Action

We’re glad you’re passionate about helping improve the health of our oceans. Making wise seafood decisions is just the beginning. There are a number of ways you can act, and lead others, to protect life from our backyards to the saltwater world downstream.
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Culinary Partners

Many of Chattanooga’s finest restaurants and caterers are participating in the Aquarium’s “Serve & Protect” program. Local chefs offer sustainable choices at their establishments and catering companies offer sustainable options for special events. The Aquarium’s culinary partners, trained by Alton Brown, are ready to help patrons discover delectable menu options that help support a healthy ocean.
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Special Gift Shop Items

Check out our gift shop items featuring Alton Brown's cookbooks, a special seafood spice blend, a limited edition cast iron Serve & Protect skillet by Lodge Manufacturing and Serve & Protect coffee mugs.
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Our Progress Report

Learn how the Tennessee Aquarium continues advancing the sustainable seafood conversation in Chattanooga through ongoing Serve & Protect programs.
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